"Company Reputation" would be a sort of score, based on what other players think of your company. Companies you deal with can get the following reputations from you:
+2 - for companies with great deals...long term relationships
+1 - for companies you've had good dealings with
+0 - for average companies
-1 - maybe they pay slowly? maybe they keep upping the contract price? maybe they are not reliable?
-2 - companies that constantly cause you troubles and are bad to deal with can be given this
Overall, the company reputation would be an indicator of how good a business partner the company is. Its no point somebody paying 200 instead of 180 for a table if they take 3 days to pay.
Also, it could be another score chart
