Advertisement - FAQ | How does advertisement work?

[Guest]

Hi

I dunno, if this is the right place here, but i just write it here now. Ok:

Recently, i saw that some guys of you bought advertisement with a low quality. Sometimes, the hole market was nearly blank. I just ask myself: Why do they do this? I'm sure they don't know how ads work. So i'll explain it to you.

Advertisement has different qualities, how all the products in kapilands (exept water, etc,). As better as the quality of the advertisement is, as more effect you have in your stores!

E.g. :
You buy ads quality 0.
You get 1 point, if you put it in your store.

You buy ads quality 1.
You get 2 points, if you put it in your store.

-> You always get the quality + 1 point for your advertisement.

Advertisement is very expensive to produce. To produce quality q0 you need about 300

[Guest]

yes but it seems you are a bit crazy as well because when you go to the market if you buy 1 000 000 apples you will get a discount and you will pay less per apple but i think you are not gonna buy all the apple because they cost less per apple!!!

maybe they pay 320 per ad because they can afford just that because i agree that higher quality ads are better and cheaper but a Q7 ad with 75 per point cost 600

so for the begginers with less money that prefer to buy just 1 ad a day it is cheaper to buy a Q0 ad, not every one is as rich as you are (fixed asset + loose cash)!!

advertisement are very expensive and if you want to compensate what you invest with your shop utilities, it is going to take a long time

[Guest]

hi

no, it's 100% logic, what I say. Nobody can afford it, to pay 4 x more than normal! You just have to think about it: To fill your store, you need 40'000 points. Do you want to pay for every point 320

[Guest]

I agree with Alagos. Jorael's example of 1 million apples is a bit extreme. If a person has the cash to pay for one q0 ad at 320 then they can afford to buy a much higher quality ad every other day.

And from what I've heard, ads don't make much difference for small stores, especially fewer than thousands of points. So there is really no point for young players with little cash to be buying them off the market. You could do much better things with your money like build a new store or expand to increase your cashflow. My understanding is that ads are for larger companies that already have many sales buildings that have been expanded well over 100 m^2.

[Guest]

Filling a store with 40,000 ad-points actually decrease your selling time by half. It has therefore the same effect as doubling the number of employees.

So buying ads is interesseting if buying 40,000 ad-points is cheaper than doubling the space and employees of the store. Second, if you buy ads, buy the complete 40,000 for one store. Buying some now and some other later is IMO a waste of money, as you only get the full effect with 40,000 ad-points.

[Free-Way Gas Productions]

Yah Higher quality is defenietly the way to go with ads. I beleive the username is Media Inc? Or Media Productions, either way ill use him as example. He can produce q9 (+10 ad points to store) and he sells a lot of times q9 at $800-$900. well use the median price of $850/10 ad points = $85 per ad point. Q0=1 add point at 300-400 a piece, so your clearly seeing that anyone whos pays even $100 for a q0 ad may think they are getting a good deal but in reality they are being jipped. Which brings me to my next point. Why bother producing ads below quality 4? Its like a day and a half of research to get it that high, and at that q its actually beneficials to produce/sell them. Most are charging 75-85a point so 80 as median price x 5 = 400. Its still fairly low profit but its still 100-125$ profit each, where q0 is 0 profit.

[Free-Way Gas Productions]

i know 40k cuts sell time by 50%. So does 80k ads cut it by another 50% of that 50? so say sell time is 10 hours 0 ads, then i use 40k it will be 5 hours, another 40k will it be 2.5 or is 40k ads the maximum effect? Can you even go past 40k or does it automatically stop it? Has anyone obtained this level yet?

[Guest]

i know 40k cuts sell time by 50%. So does 80k ads cut it by another 50% of that 50? so say sell time is 10 hours 0 ads, then i use 40k it will be 5 hours, another 40k will it be 2.5 or is 40k ads the maximum effect? Can you even go past 40k or does it automatically stop it? Has anyone obtained this level yet?

With 40,000 ads you have the maximum effect avaible.

You can put as many ads in your stores, but after 40,000 they make no difference, and thus you would be wasting your time

[Guest]

and money yes i know ads is a good investment but you need money to do that=(

[Free-Way Gas Productions]

well im sure it will be a LONG time before i get 40k ads haha, but good to know in the future. At current market its 3.2mill for 40k ads. Thats actually not TO bad. Thats at 80$ a point. Really not worth doing ads tho till you got a large building. Cuz if i spent 3.2mill on 40k ads on a 20 m^2 building it would bel ike having it as 40 lol. But if you got like 500 m^2 that would def be worth your money

[Guest]

do the adds go into your net werth if so it would be werth having more then just 40k

[Free-Way Gas Productions]

dont believe it does

[Guest]

it's often cheaper, to buy ads from a specialist and not to produce it by yourself! you should only do it, if you have a good research. but it's expensive! so better buy it from specialists

[Guest]

do the adds go into your net werth if so it would be werth having more then just 40k

They don't, but even if they did, it would not be a good idea to buy more

Instead of buying more ads it would be better to build a building that increases production, research or sale with the money

[Guest]

ya but buildings have a limit on how big they can get once that limit is done then ya can put more adds in as there is only one way to keep going up in net werth is buying special buildings