I've been doing a fair bit of thinking on this particular subject.
In one of my opinions - The newspaper does a great job at advertising the forum (this maybe subliminal). It's a really quick read but reasonably good when it appears/could get better. It's hard work by a couple of people to get it into HTML. It's even harder to do the creative writing.
More of you should submit articles but keep them non-fiction. Just write a few little paragraphs about what's been going on in your company/real life/mind. That will make more work of the HTML writers but it will do them and the newspaper good.

Even better is to write your articles in HTML format. Give it a go, it's good experience and not hard. Not harder than emoticons

.
Most people don't want to read/work too hard in order to achieve success. That said however, everyone wants a decent reward for putting in the extra work they
feel they do, that's just competition. Some people do a lot of work compared to others.
This why the newspaper is/will be short compared to the forum. The forum is a lot of reading. If new players/readers have too much trouble getting
what they want from the forum, they may give it up.
Maybe the trade section (Realm 1 - Trade) could go up. Above the FAQ's or even General Stuff. Announcements should be on top. It's a hard call. In my opinion the trade section is the game

. (All about the Game) is the trade section.
With all/some of the resources the newspaper account has been getting, maybe we could have a few forum contests. The newspaper could run the main contest every two weeks or so, but run a
*%&$Forum Mini Contest$&%* every day/week.
Maybe changing the Forum icon in game will
bring players here a bit more. I used to be a butcher. It's all about sign writing which I was never good at

.